The vast majority of research in social psychology focuses on momentary events: an attitude is changed, dissonance is reduced, a cognition is primed, and so on.

The vast majority of research in social psychology focuses on momentary events: an attitude is changed, dissonance is reduced, a cognition is primed, and so on.

In the late 1960s a ‘crisis’ erupted in social psychology, with many social psychologists highly critical of the ‘old paradigm’, laboratory-experimental

The vast majority of research in social psychology focuses on momentary events: an attitude is changed, dissonance is reduced, a cognition is primed, and so on.

Originally published in 1975, this book is a completely rewritten, revised version of Michael Argyle’s standard work, Religious Behaviour, first published in