This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the n

Includes a detachable folded poster of "The Hatrix."

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, a

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in soci

Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed