This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in