"This book brings together an international and interdisciplinary forum of scholars and researchers to provide a comprehensive understanding of the role that in

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and e

"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, publ

Globalization is a multi-dimensional concept reflecting the increased economic, social, cultural, and political integration of countries. There has been no pinp

The increases in global wealth and the developments in the field of health have led to decreases in mortality rates, increases in life expectancy, and decreases