Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discou

In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-p

I originally got my start in insurance as a captive agent. It's amazing how much success a person can have in the insurance business, but nobody ever tells you

Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity retu

A thorough and easy-to-read guide to book marketing for authors and small-to-medium-sized publishers. Numerous promotion strategies and examples for authors who