Going in Cold

Book excerpt: There's a good reason that Inc. magazine named Chuck Piola the "king of cold calls." In less than 20 years, Piola turned a family business into a global colossus with thousands of employees and over one billion dollars in revenue, eventually becoming the largest company in its field. He built the foundation for this sensational growth by "going in cold"-walking in doors and telling his story. Having made over 15,000 cold calls, confronted fear and rejection, and closed more than 3,000 deals, Piola probably knows more about face-to-face selling than any other sales professional on earth. Now he's packaged that know-how into a page-turning, action-packed book that is inspiring, instructive, and quite humorous. Co-authored by former Inc. senior writer Jay Finegan, Going in Cold captures Piola's tactics and techniques in a brisk, entertaining style.