Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Fulda

In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously

This collection argues that being aware of and reflecting on language form and language use is a powerful tool, not only in language learning, but also in wider

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents,

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in orde