The experience economy is a fourth economic field different from commodities, goods and services. Experiences are an economic value added to a product or identi

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the worl

Prof. Dr. U. Jürgens, Wissenschaftszentrum Berlin, is renown for his scientific work in fields like human resources, work organization and organization of prod

Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and w