Get Connected: Making the Right Connections

Book excerpt: Networking is seldom understood, and its potential to advance careers and to open doors to vast opportunities is often underrated. All successful business people, regardless of their background or skill set, have one thing in common: they understand the importance of having a strong network. For the small business owner, networking is a low-cost and highly effective way to grow your business and make sure it thrives, even in a turbulent market. While in the past, networking had been considered a commodity, something nice but superfluous to have in order to become successful-it's now turned into a must have in today's competitive, fast-paced business environment. In Get Connected: Making the Right Connections, learn how to build a strong, functioning network that will empower you and further your career. Find out how to unlock the potential of those around you, and discover why the most valuable skill to have in the twenty-first century's competitive world is the ability to network successfully.