Tourism and Generation Y
Download or Read eBook Tourism and Generation Y PDF written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle.
| Author | : Pierre Benckendorff |
| Publisher | : CABI |
| Total Pages | : 182 |
| Release | : 2010 |
| ISBN-10 | : 9781845936013 |
| ISBN-13 | : 1845936019 |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis Tourism and Generation Y by : Pierre Benckendorff
Book excerpt: This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.
