Fundamentals of Business Communication
Author | : Sherry J. Roberts |
Publisher | : Goodheart-Wilcox Publisher |
Total Pages | : 0 |
Release | : 2012 |
ISBN-10 | : 160525472X |
ISBN-13 | : 9781605254722 |
Rating | : 4/5 (2X Downloads) |
Book excerpt: Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. - Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. - The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. - Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.