Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of t

How virtual post-secondary educational organisations (popularly called virtual universities) function is the central subject in this new book based on a compara

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma