In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s pr

The phrase "e-commerce," which is an abbreviation for "electronic commerce," is the term that is used to define the type of transaction that takes place when pr

Organized according to the product development and marketing process accepted in the fashion industry, the new edition of this introductory text follows product

Food Product Development presents in-depth, how to guidance to succe ssful food product development. Drawing on the practical experience of 19 industry experts,

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and