With 1992 in mind, this book looks at how business can expand through franchising operations in Europe. Key information is contained within each chapter, concer

The Principles of European Law on Commercial Agency, Franchise and Distribution Contracts (PEL CAFDC, 2006) are an academic proposal of the Study Group on a Eur

ÔMark AbellÕs book argues that the European franchising market fails to reach its potential as it remains unregulated. He supports this by analysing the histo

In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global

Accounting for 80% of the world’s population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term