In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION…."—Daniel H. Pink, Author, Drive Why can't life—and business—be fun? For thousands o

Take your gamification efforts to the next level When The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamifi

Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is bu

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and