Fashion Marketing Communications
Download or Read eBook Fashion Marketing Communications PDF written by Gaynor Lea-Greenwood and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 231 pages. Available in PDF, EPUB and Kindle.
| Author | : Gaynor Lea-Greenwood |
| Publisher | : John Wiley & Sons |
| Total Pages | : 231 |
| Release | : 2013-03-18 |
| ISBN-10 | : 9781405150606 |
| ISBN-13 | : 1405150602 |
| Rating | : 4/5 (06 Downloads) |
Book Synopsis Fashion Marketing Communications by : Gaynor Lea-Greenwood
Book excerpt: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
