This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine st

Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and busine

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic d

Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable beh