Related Books
Language: en
Pages: 472
Pages: 472
Type: BOOK - Published: 1999 - Publisher: Fairchild Books & Visuals
This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2004 - Publisher: Texas Tech University Press
Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an eve
Language: en
Pages: 440
Pages: 440
Type: BOOK - Published: 1984 - Publisher:
Language: en
Pages: 471
Pages: 471
Type: BOOK - Published: 2021-07-17 - Publisher: Springer Nature
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
Language: en
Pages: 354
Pages: 354
Type: BOOK - Published: 1992 - Publisher: Prentice Hall
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning a