Improving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product deve

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavior

"This is an engaging and informative book on the modern practice of experimental design. The authors' writing style is entertaining, the consulting dialogs are

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Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing