Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the exper

Event Studies are overwhelmingly widespread in financial research, providing tools for shedding light on market efficiency, as well as measuring the impact of v

Within events management, events are commonly categorised within two axes, size and content. Along the size axis events range between the small scale and local,

The recent proliferation of events as a subject of study in its own right has signalled the emergence of a new field – event studies. However, whilst the mana

Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event S