Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "po

Whilst there has been much recent scholarly work on retailing during the early modern period, less is known about how people at the time perceived retailing, bo

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must ha

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other con