Entrepreneurship & Small Business Management in the Hospitality Industry
Download or Read eBook Entrepreneurship & Small Business Management in the Hospitality Industry PDF written by Darren Lee-Ross and published by Routledge. This book was released on 2010-05-04 with total page 305 pages. Available in PDF, EPUB and Kindle.
| Author | : Darren Lee-Ross |
| Publisher | : Routledge |
| Total Pages | : 305 |
| Release | : 2010-05-04 |
| ISBN-10 | : 9781136440229 |
| ISBN-13 | : 1136440224 |
| Rating | : 4/5 (29 Downloads) |
Book Synopsis Entrepreneurship & Small Business Management in the Hospitality Industry by : Darren Lee-Ross
Book excerpt: • Explores both entrepreneurial theory and practice applied to the tourism and hospitality industry, by investigating some key theoretical concepts and grounding them in practical real life scenarios; • Moves back and forth between strategy and operations to illustrate the link between the two areas and explain how both perspectives are necessary for entrepreneurial success; • Creates an enthusiasm about the field by not only discussing some of the major challenges and opportunities but by providing the knowledge and skills required to start a small business and drastically improve the chances of sustaining it successfully.
