Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to d

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of a

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influenc

Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current p