The Corporate Hero's Journey

Book excerpt: Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. In a corporate world that still largely prioritizes profit above all else, these people shine a light on how to balance profit with impact, and the inspirational stories captured in this book guide leaders and managers to do the same. The lack of purpose beyond profit is causing millions of people to question their work and even to leave the corporate world altogether. Companies are struggling with recruitment and retention, as people seek a greater sense of purpose. For many, this would mean finding a way to use their work as a platform for positive social and environmental impact. This book will inspire this change for leaders seeking a different and better way forward. Structured around the stages of Joseph Campbell’s hero’s journey – upon which Star Wars was based – this book combines the philosophy of Star Wars with inspiring stories of impact intrapreneurs. You’ll get to know Corporate Jedi such as Susie Lonie and Nick Hughes, who, while working for Vodafone in Kenya introduced a mobile payment method which brought financial inclusion to millions; Myriam Sidibé at Unilever, who turns making soap into saving lives; and Gib Bulloch, founder of Accenture Development Partnerships, which provides first-class consulting services to NGOs leveraging their impact. With actionable advice, such as how to create a business case, how to measure social impact, and more, the book is not only an entertaining read, but also helps executives apply insights to their own daily work. Written for leaders, managers, and all professionals looking to create positive impact through their work, this book will give future Corporate Jedi the courage and tools to use the force of business for good.