A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest grow

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundam

In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as dis

Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who