Discrete Choice Experiments in Marketing
Download or Read eBook Discrete Choice Experiments in Marketing PDF written by Klaus Zwerina and published by Physica. This book was released on 1997-10-14 with total page 198 pages. Available in PDF, EPUB and Kindle.
| Author | : Klaus Zwerina |
| Publisher | : Physica |
| Total Pages | : 198 |
| Release | : 1997-10-14 |
| ISBN-10 | : UCBK:C058164302 |
| ISBN-13 | : |
| Rating | : 4/5 (02 Downloads) |
Book Synopsis Discrete Choice Experiments in Marketing by : Klaus Zwerina
Book excerpt: This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies general search algorithms for generating efficient choice designs, and finally, uses this knowledge to develop and test individual-level choice models. The book is of interest to researchers and practitioners in marketing science, economics, and statistics.
