In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxu