From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theorie

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of

La 4e de couv. indique : "In order to comprehend modern media, we need to understand how advertising works. Digital Advertising provides an assessment of contem

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav