The Power Game

Book excerpt: Formula One is widely seen as the pinnacle of motor racing. It's a valuable business, a powerful, glamorous global brand inextricably intertwined with worldwide television, sponsorship, merchandising, advertising, publishing, video, and movies. Take a no-holds-barred look at the public and private face of Formula One and see how it's changed over 50 years. Hear the inside story of the relationships between the team bosses and their drivers and read the tales of the great races and championship battles. Go behind the scenes to find out about the power struggles over control. Start your engines! The checkered flag is down--the race is on! And, all the excitement is here. 256 pages (125 in color), 55 b/w illus., 7 3/4 x 9 5/8.