This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat

Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca