We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively eng

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regard

Scientific articles form: International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and

A hyperconnected, constantly evolving world has emerged. A world where people (internet of people), things (internet of things), and data (internet of data) are

I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about usin