An in-depth analysis of 'product likeness' in GATT law - the key concept for the application of the non-discrimination principle.

Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issu

Compares Australia's new misuse of market power law with US and EU tests for monopolization and abuse of dominance.