Marketing Financial Services
Download or Read eBook Marketing Financial Services PDF written by Mike Wright and published by Routledge. This book was released on 2010-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle.
| Author | : Mike Wright |
| Publisher | : Routledge |
| Total Pages | : 420 |
| Release | : 2010-02-17 |
| ISBN-10 | : 9781136380228 |
| ISBN-13 | : 1136380221 |
| Rating | : 4/5 (28 Downloads) |
Book Synopsis Marketing Financial Services by : Mike Wright
Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
