SUMMARY - Cracked it!: How To Solve Big Problems And Sell Solutions Like Top Strategy Consultants By Bernard Garrette Corey Phelps And Olivier Sibony

Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how leading strategy consulting firms solve complex problems and sell their solutions. You will also discover : why it is essential to learn how to solve complex problems; the importance of a rigorous method to achieve this; the cognitive biases that corrupt your judgment; what design thinking is, when and how to use it. Many people believe that the ability to solve complex problems depends on their IQ. However, studies on the subject come to the same conclusion: IQ only affects the ability to solve a problem by 20%. Strategy consultants know this: to achieve this, an adequate and easily understandable method must be used. "Cracked It! explains step by step the method used by the best strategy consulting firms. Through the steps, you will be able to define a problem, structure it, solve it and sell your solution. Become an expert in solving complex problems! *Buy now the summary of this book for the modest price of a cup of coffee!