This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. Wi

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one boo