Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that refle

"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that refle

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from con

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities o