Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 19

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 19

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphas

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic,

Sentiment analysis is a branch of natural language processing concerned with the study of the intensity of the emotions expressed in a piece of text. The automa