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Type: BOOK - Published: 2008-05-19 - Publisher: SAGE
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend
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Type: BOOK - Published: 2018-09-24 - Publisher: Routledge
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader contex
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Type: BOOK - Published: 2013-01-15 - Publisher: SAGE
Electronic Inspection Copy available to instructors here What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-t
Language: en
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Pages: 666
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Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if