Marketing Strategy and Competitive Positioning
Download or Read eBook Marketing Strategy and Competitive Positioning PDF written by Graham J. Hooley and published by Pearson Education. This book was released on 2008 with total page 636 pages. Available in PDF, EPUB and Kindle.
| Author | : Graham J. Hooley |
| Publisher | : Pearson Education |
| Total Pages | : 636 |
| Release | : 2008 |
| ISBN-10 | : 0273706977 |
| ISBN-13 | : 9780273706977 |
| Rating | : 4/5 (77 Downloads) |
Book Synopsis Marketing Strategy and Competitive Positioning by : Graham J. Hooley
Book excerpt: Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
