The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.

This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the

Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced