This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of

How can universities implement strategic integrated marketing to effectively build and communicate their value? At a time of declining public support, a shrinki

Choosing Futures offers a wide ranging perspective on how young people, and their parents, make choices as they travel through a lifetime of education and train

How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marke