Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, eve

Co-creation is a major trend in management, yet no one seems to truly know what it is. With numerous examples and a Q&A section, this book explains exactly what

This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services

This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate b

Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approache