The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for th

This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and discip

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability

This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of va

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on desi