This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training pr

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Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and s

WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing