Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes

"The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product diffe

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi

This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to g