Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fi

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling car

For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are de

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory

For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are de