Capture the Mindshare and the Market Share Will Follow
Download or Read eBook Capture the Mindshare and the Market Share Will Follow PDF written by L. Gill and published by Springer. This book was released on 2017-03-08 with total page 235 pages. Available in PDF, EPUB and Kindle.
| Author | : L. Gill |
| Publisher | : Springer |
| Total Pages | : 235 |
| Release | : 2017-03-08 |
| ISBN-10 | : 9781137510457 |
| ISBN-13 | : 1137510455 |
| Rating | : 4/5 (57 Downloads) |
Book Synopsis Capture the Mindshare and the Market Share Will Follow by : L. Gill
Book excerpt: Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
