This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation

Emphasizing the interdisciplinary nature of design management, this work places the principles and processes of design within the context of a business or enter

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective an

High-profile business leaders in organizations around the world now use approaches and methods from the design world to drive breakthrough innovation and growth

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “a