Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the seri

The go-to guide for intercultural competence in the global business arena. In 50 short, simple conversations, speakers from two different cultures misinterpret

Management practices and processes frequently differ across national and regional boundaries. What may be acceptable managerial behaviour in one culture may be

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams sho

This text takes a business-case approach to looking at cross-cultural business practices and values, and how these affect international business conduct. A task