Brands, Consumers, Symbols and Research
Download or Read eBook Brands, Consumers, Symbols and Research PDF written by Sidney J. Levy and published by SAGE. This book was released on 1999-08-11 with total page 612 pages. Available in PDF, EPUB and Kindle.
| Author | : Sidney J. Levy |
| Publisher | : SAGE |
| Total Pages | : 612 |
| Release | : 1999-08-11 |
| ISBN-10 | : 0761916970 |
| ISBN-13 | : 9780761916970 |
| Rating | : 4/5 (70 Downloads) |
Book Synopsis Brands, Consumers, Symbols and Research by : Sidney J. Levy
Book excerpt: This volume assembles all Sidney J. Levy's and his collaborators significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.
